Onavo’s new app crunches data so users get more from their mobile

Israel | Published on: April 29, 2011

Onavo lets smartphone users regain control of their phone’s data usage. http://pressdoc.com/p/000ev1

Launched today, Onavo is an innovative new application, totally seamless and transparent. Once installed, you can go back to using your phone as normal. In the background, data usage from all apps is compressed, allowing users to double or even triple their existing data plan. Simply put, with Onavo, smartphone users can regain control of their data usage, understanding which apps are costing them and squeezing more out of every megabyte they download.

We’ve all been there after a holiday or business trip - data roaming charges coupled with small data plans can prove to be an absolute rip-off when we receive our mobile bills. However, the resulting horror at what can only be described as ‘bill shock’ could now be a thing of the past with Onavo’s new iPhone app.

Launched today, Onavo is an innovative new application, totally seamless and transparent. Once installed, you can go back to using your phone as normal. In the background, data usage from all apps is compressed, allowing users to double or even triple their existing data plan.  Simply put, with Onavo, smartphone users can regain control of their data usage, understanding which apps are costing them and squeezing more out of every megabyte they download.

Onavo works just the same at home, letting users get more out of their data packages - browse the web, stay updated with friends on social networks, check emails, use maps and much more for longer.

Smartphones today consume an ever-increasing amount of mobile data, be it for web browsing, social networking, email or apps. With the days of all-you-can-eat data packages being a distant memory, this mobile data comes at a price. When Onavo is downloaded - web, email and application data sent to an iPhone is streamed through Onavo's seamless cloud-based compression technology, dubbed the “magical shrinking machine”.

“Mobile data doesn’t come for free” commented Guy Rosen, Co-Founder & CEO, Onavo. “At home and abroad iPhone users must put up with capped or metered data plans. Travellers are hit the hardest, with data roaming costs effectively turning most smartphones into dumb phones. Onavo gives you the confidence to use your iPhone without being held back by data costs. It’s a no brainer – it simply saves you money. We believe Onavo will become a must-have travel and utility app for any iPhone user.”

The app will be available for download from the iPhone App Store from the 29^th of April 2011. Versions compatible with the iPad and Android devices are planned for the near future.